Posted: March 6, 2007

Boost Mobile and West Coast Customs, announced the results of a mobile marketing campaign that offered Boost Hookt mobile community members the opportunity to win a pimped-out car. The contest garnered an astounding 1.5 million entries in a 90-day period. This is even more impressive when you realize that Boost Mobile has only 3.8 million subscribers. Thus, the 1.5 million entrants represent roughly 40% of Boost Mobile’s base!

Even though the campaign used several different avenues to reach customers, such as retail mail-in, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile Websites, 98% of the 1.5 million entries were received through mobile phones.

“The amount of sheer activity that goes on in a mobile community can be an awesome driver of both reach and frequency. It is like a rapid of people and interactivity sweeping by, that can flood your expectations in an instant if you know how to dip in”, says Steve Smith of Media Post. “Getting 1.5 million entries off of a niche audience on a small carrier in 90 days is a good indication of how powerful the medium can be when marketers really hit their relevancy target.”

The above example serves to illustrate Cellit’s contention that no form of advertising has the potential reach and immediacy of mobile marketing. Cell phones are rapidly replacing personal computers as the most ubiquitous communication device in America, and as this contest proves, the trend is even more pronounced in young, urban communities, such as those served by Boost Hookt. Mobile marketing provides advertisers the unique opportunity to instantly reach countless consumers wherever they may be, while simultaneously engaging those consumers in a more interactive and fruitful campaign.

• Del.icio.us
• Digg
• Technorati