|
Mobile Marketing Participation Increasing Significantly Posted: February 6, 2007
An annual study by the Mobile Marketing Association has revealed a significant increase in consumer participation in mobile marketing campaigns for 2006. Of the 1800 consumers, aged 13 to 65 years old, surveryed, 48% said their wireless phone usage had increased significantly over 2005. The most popular feature by far was text-messaging, still the preferred method of delivery for most mobile marketing strategies, with nearly 70% of those surveyed having used it. Of those responding to mobile marketing campaigns specifically, their participation in voting increased to 29% in 2006 from 8 percent in 2005. The survey also found that downloads, coupons, and alert-based services were among the most highly prized mobile services, all of which are key components in the new wave of mobile marketing campaigns. This trend has shown no signs of slowing down and bodes well for the future of mobile marketing in 2007 and beyond.
|
