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Mobile Marketing’s got a New Voice

Posted: May 17, 2007

Cellit is now in the voice business.  We’ll be putting out a press release shortly, but I wanted to blog about this briefly.

I think the combo of voice systems (both outbound-dialing and incoming IVR) plus text/WAP is a potent one.  We’re still trying to figure out all the ramifications, but we are currently running a program for a Broadway show that seems to be a great use for the technology: send a “voice greeting” to a friend, and at the end, they can press “1″ to connect to TeleCharge to buy tickets.  The next logical step will be: “press ‘2′ for a text of the info’… gee… not a hard one for us to do.

But, what about:

  • Call a number, wait for the prompt, and then start singing.  When you finish, you will get texted back a ringtone of yourself for your phone!
  • Type a message on your phone and text it to your “blast list”: each person would then get a call with a text-to-speech of the message. (perhaps good for college security?)
  • Play a game on your cell phone, and if you get the answer right, Carl Castle records your voicemail greeting!
  • At a broadway show (much of our business these days) you are asked to text in your email address, and in return you get a call from the stars of the show!

There’s a lot to think about here, but as the technology evolves, the possibilities (which are now endless) will become even more endless.  This is going to be fun.