Posted: February 28, 2007

Are we really that much smarter than the next guy?

A few months ago, I saw a news article somewhere mentioning ABC News Mobile is now distributing video clips to everyday phones. Of course, I tried it out. Did it work on my Motorola V180? No, of course not! Their solution (powered by Verisign), required you to have a smart phone.
Recently, we have been receiving a lot of demand for mobile video, so we decided to take the plunge. Today, in our labs, we successfully distributed videos that work on all phones we tested on. This included Verizon LG flip phones, T-Mobile Nokia flips, Cingular Blackjacks, and even some random Siemens S66. Our solution worked on all of them. Video for the masses, cross-carrier, at last.

Why aren’t we seeing other companies doing what we’re doing? Honestly, I don’t think they know how. I’m not saying we’re all geniuses here, but there is something that separates us from the rest of the mobile marketing companies out there: we’re technical. The other mobile marketing firms are run by lazy MBA types, that think they can make a quick buck in mobile. On the other hand, we really know our stuff.

Hopefully, our work stands for itself. We hope people will watch our videos on mobile phones and be amazed, and the phone will ring off the hook. Hopefully the techies will win out over the MBAs. After all, we’re all about creating compelling content, and not just making a quick buck.

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