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Mobile Web Usage Dominated by Young Males Posted: June 25, 2008
Opera’s latest “State of the Mobile Web” report has revealed that almost nine times as many men use the mobile web as women. An astounding 88.1% of those surfing the mobile web are male. Conversely, SMS and even MMS do not display any significant gender differences when it comes to adoption and usage. Furthermore, the report went on to say that 64.5% of mobile web users are between the ages of 18 and 27. Text messaging may have begun as a tool for the young, but it has emerged as an essential mobile feature for those of every age group. While the mobile web remains an extremely focused medium when it comes to demographics, text-messaging has become one of the most all-encompassing communication tools, revealing no significant biases based on age, gender, race or socio-economic status. Thus, there is no better marketing tool for reaching any sort of audience, especially a more general one. If you are marketing to a 21 year old male, then you might want to consider mobile banner ads; otherwise, text-messaging remains the far superior mobile marketing tool.
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