Posted: July 10, 2008

Almost three quarters of mobile phone users cite text messaging capabilities as the most important feature when purchasing a new handset, according to a consumer survey conducted by mobile solutions provider Access Systems Americas and independent research firm Amplitude Research. Given a list of 19 different mobile features and services, 73 percent of consumers cited texting as the most critical data component–cameras were second with 67 percent, followed by mobile email (63 percent) and web access (61 percent). Music (34 percent) and video (33 percent) also featured prominently in the poll. Conversely, only 0.5 percent of consumers said battery life plays a role in their phone purchase, with voice activation earning just 0.33 percent.

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