Logo Image:
Clients
Cellit created the Rogers & Hollands Mobile Club, a semi-regular SMS communication channel. Members of the club recieve 2-3 offers, messages or coupons a month that drive repeat business. Most importantly for Rogers and Hollands, the club targets a younger demographic (those typically purchasing an engagement ring) and allows them to keep fine jewelry purchases top-of-mind.
Cellit worked with IKEA's agency, Valassis, to develop a mobile marketing club that would provide subscribers with periodic offers and incentives, scannable with a special kiosk, creating a fun and innovative way to track redemptions.
Customers recieve offers via text, and use a specialized scanner in-store (pictured to the right) to print those offers. This workflow allows IKEA to accept mobile offers without adjusting their existing point-of-sale system.
Cellit executed the “FINDIT” mobile quiz, a "scavenger hunt" through the fall IKEA catalog. Each participant was sent a question for which the answer could be found in the pages of the IKEA catalog. Upon successfully answering the first question, additional questions were sent - up to a total of three. Random participants were award gift certificates for participating, while one grand prize winner was given a $10,000 shopping spree.
To augment the mobile component, and reach individuals who preferred another method of entry, an IKEA FINDIT website was created that replicated the experience online.
Click Here To Download The IKEA Scanit Case Study Click Here To Download The IKEA Findit Case Study
Cellit designed two custom mobile programs called Club Maggie Mobile and Club Mobile Slab. In-store displays and print advertising contained calls to action, directing consumers to text in for valuable coupons and special offers. Cellit provided the Widgit® for point-of-sale integration, enabling real time redemption of coupons for the program, without requiring significant staff training. The promotion contained a text-to-a-friend feature, further expanding the reach of the program. Finally, each participant was asked for their email address as a database building activity for future Nexcen promotions.
Cellit provided ForRent with a suite of mobile solutions, including text for information on available properties, a WAP site, and custom application development on the Android and iPhone platforms. The solution integrated with their database, and provides the end customer with detailed specifications, photos and floor layouts.
In conjunction with the client, Cellit designed the TXT FRESH! mobile club. This customer relationship-management (CRM) solution provided Subway with the ability to send out compelling offers on a semi-regular basis and tag those offers with a unique coupon code.
To enable SUBWAY stores to redeem the custom coupon codes in real time, Cellit deployed their Widgit®, an interface into the Cellit Studio platform that runs on Windows based point-of-sale (POS) systems. The
Widgit® installs in under 5 minutes, runs in the background and is activated by a hotkey. This addressed the multitude of different POS systems used by member franchises and avoided a costly technical integration.
Cellit offers a franchise model allowing individual owners to manage and control their own mobile campaigns and clubs. Over 58 locations and growing, Tropical Smoothie Mobile helps owners build repeat business and optimize traffic flow during slower days. Perfect for multi-location, distributed ownership models of any type.
From their earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 60 years. We are thrilled to work with Ad Council on the Boost campaign, where we are leveraging our voice platform to deliver wakeup calls (featuring Amare Staudemire) to children to urge them to go to school. We hope this will be the first of many projects with the Ad Council.
The blissful party atmosphere created at their live events has become the trademark of a Blue Man Group experience. Currently, their live stage shows can be seen in New York, Boston, Chicago, Las Vegas, Berlin, Oberhausen, and Orlando. The Orlando production is in the Universal Orlando® Resort.
Blue Man Group uses Cellit technology in exciting, innovative and ever-changing ways in their How to Be a Megastar 2.1 tour as well as in their fixed show at the Venetian in Las Vegas. We are thrilled to have the opportunity to work with such a creative group.
A hit on Broadway, Legally Blonde The Musical uses Cellit on a nightly basis in-venue to help build their fan club list. During a recent airing of Legally Blonde The Musical on MTV, Cellit technology called fan club members with a recording of the star inviting them to play a quiz on their phone during the show. All technology was powered by Cellit.
The Spamalot production at the Wynn Las Vegas casino uses Cellit technology in-theater to allow theater-goers the chance to win back stage passes while collecting valuable email addresses for the show's mailing list.
Curtains used Cellit voice technology to power a banner-ad campaign on nytimes.com. Users could enter their phone number into the banner ad to instantly receive a pre-recorded phone message from cast members, including David Hyde Pierce and Debra Monk.
Fast Company and FastCompany.com used Cellit technology in a joint promotion with Microsoft to allow users to read additional content on specific articles via their WAP-enabled cell phone.
Cellit powers the "iScream Friendly's" mobile consumer generated content campaign, whereby consumers can send photos and videos of how much they love Friendly's directly from their phone.
Dell is using Cellit technology to power some of its recruiting promotions.
Philips uses Cellit to power innovative "mobile invites", whereby users can create and deploy invitations to their friends' mobile phones.
The City of Philadelphia uses Cellit technology to power the gophila.com web site. Users can have many pieces of content sent to their phone, including restaurants and points of interest.
eMusic uses Cellit's mobile campaign management system to promote its free music download trial offer in movie theaters.
HSBC used Cellit technology to power interactive displays throughout New York City in June of 2006. Throughout the month, performance artists created provocative scenes that passersby were urged to provide their opinion on. Viewers texted their opinion to Cellit's service and instantly saw their views appear on screens behind the artists.
Marie Claire uses Cellit to power multiple text messaging promotions, starting with the mobile-enabled "Hot List" in the July 2006 issue.
Verisign uses Cellit technology to power text-to-vote polls in their corporate meetings. Using real-time charts and graphs, Cellit allows Verisign to quickly collect the opinions of their employees
With more than 133,000 hotel rooms in Las Vegas alone and 9.5 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. LVCVA uses Cellit technology to power text messaging contests and campaigns, including a "text-to-win" campaign featuring a free trip to Las Vegas.
Cellit has partnered with both events to provide volunteer reminder services, helping distribute meeting and training reminders to the hundreds of volunteers who make these events possible. In addiiton, the ability to blast last minute details and instructions to the dispersed base of volunteers during the event makes the Cellit Studio platform invaluable to these large events.
The Krystal brand-and the great food, service, value and setting that it represents-has taken a prominent place in the South's cultural landscape. Krystal is using Cellit's services to help promote the Krystal Square Off World Hamburger Eating Championship. The championship consists of 157 two-minute qualifying contests, eight local finals, and culminates in the World Championship to be held on October 28, 2006.
GPS Insight uses Cellit technology to provide up-to-the-minute vehicle status via text message. GPS Insight clients can text in the vehicle's ID number and instantly receive back a report of the vehicles current position. Cellit's text message reporting has served as a significant differentiator for GPS Insight's offering.
Cellit provides advanced text messaging services to many of Sotheby's finest agents, nationwide. Through Cellit's House4Cell service, agents provide instant access to information and photos of properties as prospective homebuyers are standing in front of the listing. House4Cell serves as true differentiator for Sotheby's elite agents.
These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement-related services and administration, asset management, banking and trust services, real estate brokerage franchises, relocation services and, through a joint venture, retail securities brokerage services. Cellit helps differentiate Prudential through providing innovative text messaging solutions that empower the consumer with real-time information and alerts.
Sapa uses Cellit's acclaimed CouponZap technology to provide last-minute specials, event notifications and mobile coupons to New York's trendy restaurant goer.
Individual RE/MAX agents, coast-to-coast, use Cellit's House4Cell service to provide valuable property information to homebuyers while collecting leads for the agent. RE/MAX agents cite House4Cell's innovative user experience and lead capture tools as their reasons for adopting the revolutionary service.
CaseStack combines an advanced transportation and warehousing system with proprietary, web-based software to provide end-to-end fulfillment services that enable customers to reap the benefits and economies of a sophisticated, global logistics system without all the infrastructure costs. CaseStack is currently promoting a biodiesel-fuled transport service. As part of this promotion, Case Stack is offering the Green Rebate Program, whereby truckers/carriers can fill up with Biodiesel and get cash by turning in the receipt along with the CaseStack load number. Participating truckers and carriers can take details of the program with them by texting in to a Cellit powered service. Upon texting in, the carrier instanly receives back all details on how to participate.
Vesuvio uses Cellit's acclaimed CouponZap service to offer last minute specials and VIP offers via text message.
As the operator of 57 television stations across the country, SBG broadcasts are received by no less than 22 percent of all American Households, featuring network affiliations with Fox, ABC, MYTV, CW, CBS and NBC. Sinclair Broadcasting has utilized the Cellit Studio technology to provide their customers with Text Alerts, Mobile Coupons, and Mobile formatted websites.
Qunicy Broadcasting, now Qunicy Newspapers, Inc, is a multi-media company. The company is actively pursuing opportunities which bring together its various resources to better serve the reader and viewers across each of the media platforms. With the Cellit Studio Technology, Quincy Broadcasting has been able to provide their customers with Text Alerts, Mobile Coupons, and Mobile formatted websites.
Autotrader Latino stands out as a premier company serving Hispanic-American auto buyers and sellers. With this unique strategy, Autotrader Latino has become a major player in both national on-line and local-market print solutions for both English and Spanish customers, auto buyers, dealers and manufacturers. AutoTrader Latino utilizes the Cellit Studio suite to provide classified listings for cars, allowing potential customers to get detailed information delivered straight to their phones. Cellit has also provided Mobile Website development, as well as a Mobile Application.
Ace Hardware specializes in providing the tools and supplies you need for your next home improvement project. Each of the 4,400 stores is independently owned and operated by members of the local community, which allows each site to dynamically adapt its store to the needs and services relevant to the community. Regardless, each Ace store features the timeless quality of having friendly, expert advice and service.
With the help of Cellit Studio, Ace Hardware has been able to utilize the alert system to bring mobile coupons to their customers during